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Publication Date: 03/2005
Pages: 2
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Silver soars to its apex in popularity. What color dares to dethrone this reigning neutral?

The DuPont Automotive Color Popularity Report analyzes and predicts vehicle color trends.

For the fifth year in a row, automotive color preferences remain decisively neutral. Silver seated at the throne of this achromatic sovereignty still remains the global automotive color choice. But how long will this neutral power play remain? Can tints quell a surging color splash or will a chromatic uprising ensue with red poised to unseat the popular color king and make the streets run with crimson cars? These trends have been recorded for the 2004 model year and its posterity by the 52nd DuPont Color Popularity Report, published by DuPont Automotive Systems, Troy, Mich.

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