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Powder Coating is a technical information publication devoted to the Powder Coating Industry.
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Publication Date: 02/1997
Pages: 5
PDF Format
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Market planning for the custom coating shop: Setting marketing goals - plan development

This article begins a series on how to manage a custom coating shop. This series is intended to help you operate the most effective business that you can.

The first article focuses on marketing and discusses the importance of developing a marketing plan. It covers designing a shop, creating an advertising plan, serving customers, processing orders, and involving suppliers. Other articles which will be published in subsequent issues, will focus on process control, quality control, job coating, job quoting, and powdercoat control.

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