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Publication Date: 02/2003
Pages: 3
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Ten frequently asked questions about color matching

Almost everyone at some point has experienced this: You're trying to tell your friends what your new car looks like. "It's blue," you tell your friends, even though the color sample in the brochure at the auto dealership described your model as sapphire. And in a certain light, your vehicle looks navy. Does color matching give you the blues? You're not alone. People see colors in different ways, depending on perception and available lighting. To sell products and meet customers' expectations then, color matching skill is necessary for both powder coaters and their powder suppliers. This article discusses how technology and communications combined make for successful color-matching experiences. The article defines what a color standard is and how to achieve it. The article also takes into account the factors that can affect color matching, including budget constraints and lighting conditions. The article discusses how formulators match colors and why powder coaters need to update their color standards.

No two people perceive color the same way. One person's light red may be another person's dark orange. As a result of these variations in visual interpretation, color matching entails a degree of subjectivity. Electronic measuring tools inject objectivity into the process, but in the end, successful color matching depends on human intervention.

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