Powder rolls its way to the city of gold
Twas the eve of the Christmas shopping season and all through the Home Entertainment division of media giant Dream-Works, visions of product flying off the shelves buzzed and glittered off memos and on conference calls.
Dec. 12 marked the video-DVD release of the company's second animated feature: The Road to El Dorado. with less than 2 weeks until Christmas, the company wanted to give consumers added incentive to make this a stocking stuffer. "Let there be a giveaway". The answer lit up te night in the festive colors of the season: green and gold.