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Publication Date: 02/2001
Pages: 5
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PDF Format
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$7.50
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Powder rolls its way to the city of gold

Twas the eve of the Christmas shopping season and all through the Home Entertainment division of media giant Dream-Works, visions of product flying off the shelves buzzed and glittered off memos and on conference calls.

Dec. 12 marked the video-DVD release of the company's second animated feature: The Road to El Dorado. with less than 2 weeks until Christmas, the company wanted to give consumers added incentive to make this a stocking stuffer. "Let there be a giveaway". The answer lit up te night in the festive colors of the season: green and gold.

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