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Publication Date: 03/2000
Pages: 4
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Powder coatings - the X that marks the spot for a motorcycle manufacturer

In an attempt to give Harley-Davidson a ride for its revenue, a Minnesota motorcycle maker resurrects a legend from the past, builds a plant of tomorrow, today, and places powder coatings as the cornerstone of its finishing process.

Excelsior-Henderson Motorcycle Manufacturing, Belle Plaine Minn., founded in 1993, makes cruising motorcycles. The company's Super X Cruiser motorcycle evokes images of an American tradition of motorcycles that spans the twentieth century and first with the twenty-first.

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