Business soars for company that takes powder coating under its wing
Rather than let outside manufacturers and finishers call the shots, an automotive-lift company decides to take matters into its own hands by installing a manufacturing and finishing line in house. Keeping its sights high, the company picks powder for its superior finish. The upshot? Control over product quality and an increase in sales.
Eagle Equipment, Norton, Mass., has served the automotive shop equipment industry for more than 4 decades. Each week, the company mails 35,000 catalogs to a customer base that includes service station owners and car enthusiast with multiple vehicles in their home garages.