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Powder Coating is the only technical publication devoted to the Powder Coating industry and other green finishing technologies.
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Publication Date: 02/1994
Pages: 6
PDF Format
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Powder coatings: The marketing conundrum.

This article takes a critical look at the worldwide powder coatings scene from a European perspective.

The market dynamics are reviewed with particular regard to companies, opportunities, and market trends. Although regional differences in growth rates, applications, and resin use are examined, the article's major thrust is on why powder coatings' penetration in the industrial finishing market is still higher than 11 to 12 percent. This article also considers environmental factors and gives reasons why companies choose to enter or leave the market.

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