Why is your business?
Why did you start your business? For each person who reads this magazine there is a unique answer to this question. For some custom coaters, it was a hobby that grew into a steady flow of work. For another, you may have become a powder coater as a result of a strategic decision to compliment your existing operation.
In this article, I will deviate from the questions of How — which address the technical aspects of metal finishing and business operations — and challenge you to revisit your Why. My hope is that after reading this, you will give some thought to your answer to this question.