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Publication Date: 11/2003
Pages: 6
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This coater's business is the perfect profile of what a lot of faith and an emphasis on quality can do

Despite an uncertain economy, a Minnesota powder coating company finds itself overburdened with orders. To keep up with current demand and attract new customers, the company adds a third powder coating line, increasing not only production, but also customer satisfaction.

In 1993, Profile Powder Coating left its plant in Osseo, Minn., for the then wide-open spaces of Rogers, Minn. It left behind a plant it had outgrown and a finishing method its customers no longer wanted - liquid baked enamels - to move to a 20,000-square-foot plant where it applied powder coatings on a 600-foot-long conveyorized line. Location and cost prompted the move. Right along Interstate Highway 94, the site offered the coater and its customers easy access to one another. In addition, Steve DeJong, company owner and president, got the land at a good price. "We were the only ones here [then] - it was all fields," he said. "Now, it's a heavy manufacturing area with plants all around us."

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